HBL Zarai Launches “Khushiyan Da Mela” Bringing Agriculture, Banking, Community & Connectivity Together for Rural Pakistan
HBL Zarai Services Limited, a wholly owned subsidiary of HBL, has launched a landmark rural engagement initiative titled “Khushiyan Da Mela” (Festival of Happiness), a first of its kind agriculture focused community festival designed exclusively for the farming heartland of Pakistan. The inaugural event was held in Chak 305-EB, Burewala, a complete rural setting, reflecting HBL Zarai’s commitment to engaging farming communities in the environments where they live and work. Conceived as a family friendly rural festival, Khushiyan Da Mela goes beyond a conventional agri exhibition. It offers farmers and their families a joyous and inclusive experience while introducing them to integrated agriculture solutions, modern farming practices, and financial inclusion through trusted agri and banking partners. The initiative reflects HBL Zarai’s commitment to meeting farmers where they are, both geographically and culturally. The mela brings together leading agri...